by Kripa Watts
If you have ever read a MegaFood label you may have noticed the reference to ‘Phenolic Fruit Concentrates’ and wondered at the meaning. What is a phenolic and why do we make reference to this term? Phenolics are a class of phytonutrient compounds that are present in fresh, colorful foods - the ones that we are supposed to get 5-9 servings of daily! They play an important anti-oxidant role within the plants in which they are found, which means that they help protect the plants from a host of disease causing bacteria and toxins. Fortunately, these compounds deliver some of their protective benefits to us when we consume these wonderful foods.*
Many of us are familiar with nutrients such as vitamin C and vitamin E as having antioxidant activity. These are nutrients that were discovered in the early 1900’s, and so scientists have had many years to study their benefits, especially for the human physiology. In more recent years, our understanding of food phytonutrients, beyond these known vitamins and minerals, has increased tremendously and we are learning that certain phenolic compounds display even more potent free-radical scavenging activity. Studies have shown that many phenolics have more potency than vitamin C or vitamin E, for example. (1)
The presence of phenolic compounds in fruits and vegetables contributes to their sensory qualities, such as color, aroma and taste. When a food is ripe, these qualities are at their peak and this is easy for us to perceive, if we are, say, at the farmer’s market where we can see, touch and smell before we buy. These things are a little less obvious in your supplement however. When a food is in a tablet, you have to trust that the foods have been grown, harvested and dried with a specific intention and therefore attention to the details which will have helped retain those special phenolic and other antioxidant compounds in the final supplement.
This is precisely why MegaFood has made certain choices that, well, let’s just say, haven’t made the manufacturing process easier. These decisions however, such as purchasing a range of colorful, fresh, ripe foods from local and organic farmers, manufacturing in-house and investing in the gentlest drying technology, do allow us to deliver the freshest, ripest, phenolic rich product that we believe possible for a supplement. After all, it’s not always what you see on the label, but rather the small, hidden treasures that play a vital role in health protection.
Refs:
1. Shi, John; Yu, Jianmel; Pohorly, Joseph E.; Kakuda, Yukio (2003). "Polyphenolics in Grape SeedsBiochemistry and Functionality". Journal of Medicinal Food 6 (4): 291–9.
*This statement has not been evaluated by the Food And Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
by Abigail McShinsky




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