In the 1990’s, Howard Schiffer, a veteran of the natural products industry, was inspired to contribute to his community and find a way to be of service.   Actually he had been motivated since long before the 90’s but at that time an event occurred which gave him a direction in which to channel his desire to serve.  That event was the 1994 Northridge Earthquake in Southern California which left many families without homes. People were forced to live outside without proper food, shelter or sleep. He got a call from a relief agency in Santa Barbara telling him they were afraid of the children getting sick and epidemics spreading because of the poor living conditions.  They told him they were looking for a donation of supplements. Howard was moved to help and immediately started calling friends.

Three days later, the relief agency called him with the question "how did you do this? This is incredible! We’ve never had this many vitamins!" He subsequently learned that a truck had just delivered 3 pallets of vitamins!  Three weeks later, at the beginning of February 1994 Vitamin Angels was born.  Since then, Vitamin Angels has become an international aid project.

One in three children worldwide is undernourished. Vitamin Angels reduces child mortality by connecting infants and children under five with vital nutrients.  It only costs Vitamin Angels 25¢ to reach 1 child with vital nutrients for an entire year. It is an almost astonishing fact that one quarter will prevent one child from Vitamin A deficiency and reduce childhood mortality by 23%!

With the introduction of Kid’s One Daily, MegaFood has committed to donating 25 cents to Vitamin Angels for every bottle sold.  Every single bottle DOES make a difference. In addition, during the month of December, our donation is matched another Vitamin Angels  partner meaning that each bottle will equal 50 cents and go toward 2 children.  What a wonderful way to make a positive contribution –  in choosing the best supplement for your own children you will directly benefit the lives of two other, less fortunate children.