Who We Are


Industry Associations

We hold ourselves to a high standard & want the world to know it. Read on to learn more about the industry-wide professional affiliations, programs, boards and working groups that we are proud to be a part of, including the Coalition for Supplement Sustainability founded by our own MegaFood CEO, Robert U. Craven.

NEW! We’re now a Certified B Corporation®

MegaFood is proud to announce its most recent professional high-five accomplishment- joining the community of certified B Corps!

B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. MegaFood is on a mission to deliver the most authentic nourishment in order to improve people’s lives. B Corp has a philosophy to inspire all businesses to compete not only to be the best in the world, but to be the best for the world. These shared values are the reason why MegaFood decided to pursue certification.

Today, there is a growing community of more than 2,100 Certified B Corps from 50 countries and over 130 industries working together toward 1 unifying goal: to redefine success in business.

The American Botanical Council

The American Botanical Council, also known as the Herbal Medicine Institute, is passionate about helping people live healthier lives through the responsible use of herbs and medicinal plants. ABC is an independent, nonprofit research and education organization dedicated to providing accurate and reliable information for consumers, healthcare practitioners, researchers, educators, industry and the media. MegaFood’s Director of Industry Relations, Bethany Davis, serves on the Board of Trustees.

The American Herbal Products Association

The American Herbal Products Association (AHPA) is the only national trade association that is focused primarily on herbs and botanicals and herbal products.

American Herbal Products Association Logo

All of AHPA’s activities are focused on its mission, which is to promote the responsible commerce of herbal products and are undertaken to maintain and improve market opportunities for companies that sell herbs, herbal and botanical products, and other health-related products, including foods, beverages, dietary supplements, and personal care products, and to ensure that consumers continue to enjoy informed access to a wide choice of goods. MegaFood’s Director of Industry Relations, Bethany Davis, serves on the Board of Trustees.

The Council for Responsible Nutrition

Council for Responsible Nutrition Logo

The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing dietary supplement manufacturers and ingredient suppliers. CRN companies produce a large portion of the dietary supplements marketed in the United States and globally. CRN’s member companies manufacture popular national brands as well as the store brands marketed by major supermarkets, drug stores and discount chains. These products also include those marketed through natural food stores and mainstream direct selling companies. CRN represents more than 100 companies that manufacture dietary ingredients and/or dietary supplements, or supply services to those suppliers and manufacturers.

CRN offers many committees to involve member companies in various aspects of their work. MegaFood’s Bethany Davis is the Vice Chair of the Government Relations Committee, which works to advocate for the industry to innovate and grow while ensuring consumers have access to high quality, beneficial and safe supplements that promote health and wellness.

The Coalition for Supplement Sustainability

MegaFood CEO Robert U. Craven worked collaboratively with other key leaders in the dietary supplement industry to found The Coalition for Supplement Sustainability. CSS is a member-driven trade association of the dietary supplement industry, established to maintain sustainable, independently verifiable and transparent standards across the entire supplement supply chain. We are a vetting mechanism for the industry – advising retailers and trade associations. We work directly with the Non-GMO Project and other standard holders to educate and ensure that dietary supplement companies can clearly communicate to consumers via third party seals and certifications. the Non-GMO Dietary Supplement Working Group in 2013, which includes a group of dietary supplement manufacturers united to support non-GMO dietary supplement companies and ingredient supply chains.

Some of our Coalition for Supplement Sustainability partners include:

  • Capsugel
  • Childlife Essentials
  • Garden of Life
  • Genuine Health
  • MegaFood
  • Natural Factors
  • Rainbow Light®
  • New Chapter
  • NOW Foods
  • Nutralliance
  • Ortho Molecular
  • RFI
  • UAS Labs
  • Wellnext, LLC (formerly Nature’s Products (Rainbow Light))

“The Non-GMO Project has rigorous, high standards for obtaining their seal and much of the supplement ingredient supply chain is not ready to support the cause,” says Craven. “My hope is that by creating the Non-GMO Dietary Supplement Working Group, we can create a phased approach that allows our ingredient suppliers to catch up with the movement.”

Green America

logo Green America

Green America is the nation’s leading green economy organization. Founded in 1982, Green America provides the economic strategies, organizing power, and practical tools for consumers, businesses and investors to solve today’s social and environmental problems. Green America’s Center for Sustainability Solutions brings together diverse groups of stakeholders to solve the complex sustainability problems that no individual business, organization, or leader can solve alone.

Green America and The Carbon Underground, in partnership with Ben & Jerry’s (Unilever), DanoneWave, Annie’s (General Mills), and MegaFood have begun development of a global verification standard for food grown in a regenerative manner. The standard seeks to encourage farmers to restore the carbon cycle and build soil health, crop resilience, and nutrient density. Our very own Sara Newmark, Vice President of Social Impact serves on the board at Green America and sits on the design team for the Carbon Farming Network’s Regenerative Agriculture Standards committee.


The Organic Trade Association

Organic Trade Association logo

The Organic Trade Association (OTA) is the membership-based business association for the organic industry in North America. OTA’s mission is to promote and protect organic trade to benefit the environment, farmers, the public, and the economy. OTA envisions organic products becoming a significant part of everyday life, enhancing people’s lives and the environment. The Organic Trade Association represents businesses across the organic supply chain and addresses all things organic, including food, fiber/textiles, personal care products and new sectors as they develop. Over sixty percent of OTA trade members are small businesses. In 2016, the first ever OTA Dietary Supplement Council was founded. MegaFood’s Bethany Davis, Director of Regulatory Affairs, currently chairs the council. Together with other industry leaders, she works to grow the organic supplement industry.

The United Natural Products Alliance

The United Natural Products Alliance (UNPA) is an international association of forward-looking companies dedicated to providing consumers with natural health products of superior quality, benefit and reliability.

United Natural Products Alliance Logo

UNPA was founded in 1991 to challenge the Food and Drug Administration’s (FDA) aggressive and inappropriate enforcement actions against supplement companies, which threatened consumer access to these products. One of UNPA’s core missions is to help assure the full and proper implementation and enforcement of the Dietary Supplement Health and Education Act of 1994 (DSHEA), including a suite of laws and regulations that support DSHEA, such as good manufacturing practice (GMP) regulations, adverse event reporting systems, analytical method development, control of illegal products masquerading as dietary supplements and international quality-management protocols.UNPA’s mission is to lead the natural health products industry, including food, personal care and dietary supplement companies, into the 21st century.


We believe in the power of ‘better, together.’ Our carefully-chosen partnerships are just one example of what we call ‘The Big T’—transparency, that is. See the other ways we like to keep it real with our customers, employees, and retailers, including 24/7 live facility cams, at www.megafood.com/bigt/.