Brand highlights its Big T Transparency initiative with a unique booth experience that places customers and industry partners in the driver's seat

MANCHESTER, N.H., Sept. 21, 2016 /PRNewswire/ – MegaFood™, a pioneer in the health and wellness category, is breaking the mold of the traditional industry trade show booth with a bold new concept: a blank booth at Expo East 2016, the bi-annual natural products industry show.

MegaFood's all-white booth (#5006) will be entirely devoid of color at the start of the show to symbolize the need for an open and transparent space for conversation in the supplements industry. The space will feature four, giant, white canvases as Idea Walls. Under the theme of #WTFresh, Expo East attendees can contribute fresh ideas, questions, concerns and comments with colored markers around four topics: industry issues, new products, transparency and one topic that's particularly near and dear to whole foods supplement-maker MegaFood's heart: improving lives.

This unique booth concept will bring to life MegaFood's Big T Transparency initiative, a company-wide effort to invite partners from retailers to customers into the inner workings of the brand, with the goal of becoming the most trustable supplement brand in the natural channel.

"While this may seem unorthodox, it's a true representation of our belief in next-level, Big T Transparency - and a good reminder for all to remember that asking for outside input and ideas is something that will help move our industry forward," says MegaFood CEO Robert Craven. "As the Idea Walls are filled throughout the course of the show, the booth will really come to life as an important reminder for us to constantly be thinking of our customers and partners in the industry."

Rallying the Industry

Robert Craven will also lead a follow-up ZingMojo session, MegaFood's recent summit for thought leaders to join together and inspire each other in creating real solutions to industry challenges, at MegaFood's booth.  Attendees will have the opportunity to hear firsthand a recap of the discussions from the recent New Hampshire summit, and are invited to participate in a creative brainstorm on how best to bring the initiatives to life.  The session is open to all and will be held in the MegaFood booth on Friday, September 23 from 10:30 AM - 11:30 AM. For those who aren't able to attend, the session will be livestreamed and available for viewing on MegaFood's Twitter channel:

MegaFood will keep the interactive dialogue going on Friday with a happy hour from 3:00 PM – 6:00 PM, complete with craft beer and a live DJ. MegaFood's resident artist and video producer, Aaron Mondok, will also be taking his turn at the #WTFresh Idea Walls, converting the ideas and thoughts into illustrated designs. Attendees are invited to watch him work his magic during the happy hour, and challenge him with great ideas and visions for new products, the industry, transparency and improving lives.

Show attendees are also encouraged to submit their #WTFresh ideas on what they would like to see in a new MegaFood product for a chance to win a trip for two, including a tour of MegaFood and a two-night stay at the Omni Mount Washington Resort in Bretton Woods, NH. The winner will be selected on Saturday, September 24th at the close of the show, and notified by phone and/or email on Monday, September 26th.

© FoodState, Inc. 2016

About MegaFood

Fresh from farm to tablet™, MegaFood is as real as it gets. Since 1973, MegaFood has been committed to making products that use real food from family-owned farms to make a real difference, and has produced some of the most effective and award-winning supplements available today. A pioneer in the natural products industry, MegaFood was one of the first companies to make their FoodState® vitamin and minerals from scratch starting with farm fresh whole foods. MegaFood continues to innovate by manufacturing more than 36 individual FoodState Nutrients™ using their proprietary Slo-Food Process™, all in their own facility in New Hampshire. Their FoodState Nutrients are blended and combined to create over 65 handcrafted supplements that make up the MegaFood product line today, found in over 7,000 natural products retailers and vitamin specialty shops throughout North America.