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MegaFood Expands Line of Premium Whole Food Supplements with New Innovations

| Press Release |


BALTIMORE, Sept. 13, 2018 /PRNewswire/ – MegaFood®, an award-winning dietary supplement brand and pioneer of vitamins and supplements made with real, whole foods, will debut its newest innovations this week at Natural Products Expo East, to be held September 13-15 in Baltimore. Joining the company's industry leading assortment of Glyphosate Residue Free certified products are four new lines—Adult One Daily Multivitamin Powders, Acute Defense™ Tablets, Shelf Stable Probiotics, and new condition-specific varieties of MegaFood Gummies—that support a range of health benefits. MegaFood will be showcasing its new innovations at booth number 3107 during the tradeshow.

"At MegaFood, we're all about nutrition with ambition—from producing high-quality supplements made with real food from trusted farm partners to revolutionizing the agriculture system through our social impact initiatives, we are out to change the world by using our business as a force for good," said Robert Craven, CEO of MegaFood. "For over 40 years, we've been committed to making premium supplements with real, whole foods – and today, that dedication is stronger than ever. In working with farm partners that share our passion for sustainable and regenerative agriculture, our new innovations are a testament to our commitment to 'real' nutrition you can see and taste."

When it comes to supplement options, consumers today are looking for more. In fact, a recent national survey of 1,000 consumers conducted by MegaFood indicated that over 87 percent of respondents would be more inclined to take vitamin supplements if they were made with real, whole foods. MegaFood's latest innovations are Non-GMO Project Verified, certified Glyphosate Residue Free (GRF) by The Detox Project, and tested for 125+ herbicides and pesticides. New products include:

Adult Multivitamin Powders (SRP $39.96) — According to Harris Interactive, over forty percent of adults have difficulty swallowing pills—making these ultra-blendable formulas perfect for adding into juices or smoothies. Now available in stores and online, the powders are free of sweeteners and preservatives and are available in Daily Multi Powder for Women, Daily Multi Powder for Women 55+, Daily Multi Powder for Men, Daily Multi Powder for Men 55+, Daily Multi Powder for Baby & Me™ and Daily Multi Powder Iron Free.

MegaFood Gummies (SRP $26.99 - $36.99) — Based on growing consumer demand in key need states including immunity, joint health, sleep support and more, the brand is expanding its line of adult gummy vitamins with three new condition-specific varieties that are made with only two grams of sugar or less per serving: Elderberry Immune Support* Gummies, Turmeric Inflammation Response* Gummies, and Melatonin Berry Good Sleep™* Gummies. MegaFood Gummies are made with real food sourced from MegaFood's trusted farm partners and feature distinctive, real food flavor with no added colorings or preservatives, no high-fructose corn syrup, and no sugar coating. All are vegetarian (pectin-based) and free from gluten, dairy, and soy, and will be available in-stores and online in October 2018.

Acute Defense™ Tablets (SRP $19.98) — Previously offered in powder form, the new Acute Defense tablets feature the highest quality echinacea, vitamin C, zinc and elderberry, and are formulated to support a quick immune response and encourage optimal immune health when you need it most.* Now available in-stores and online, the new tablets provide an added 100mg of elderberry and echinacea with a focus on immune-supportive botanicals.* Acute Defense is recommended as an intense five-day wellness plan at the first sign of symptoms and can be taken for up to 30 days for ongoing immune support.*

Shelf Stable Probiotics (SRP $29.96 - $44.96) — In response to the growing consumer demand for products that address gut health, which many consider to be the foundation of optimal wellness, MegaFood will launch a line of condition-specific probiotics later this year. Available in Digestive Health, Mood, Energy, Immune Defense and Women's Health formulas, MegaFood Shelf Stable Probiotics support overall gut health with 5-20 billion CFUs of shelf-stable and acid-resistant probiotics (CFUs range depending on the formula). Each tablet is made with vegetarian acid-resistant capsules to ensure the strains reach the intestinal tract intact. Shelf Stable Probiotics will be available in-store and online in November 2018.

About MegaFood®

Fresh From Farm To Tablet™, MegaFood is committed to improving lives by delivering the most authentic nourishment possible. Since 1973, MegaFood has remained dedicated to producing the cleanest and highest quality, award-winning supplements made with real food from farm partners. A pioneer in the natural products industry, MegaFood was the first company to make its FoodState™ vitamin and minerals from scratch starting with farm fresh whole foods. MegaFood remains devoted to its "Big T Transparency" platform and is proud to be the first supplement brand to have its entire line certified Glyphosate Residue Free by The Detox Project. MegaFood continues to innovate by manufacturing more than 44 individual FoodState nutrients using their proprietary Slo-Food Process™, all in their own facility in New Hampshire. Their FoodState Nutrients™ are blended and combined to create over 60 handcrafted supplements that make up the MegaFood product line today, found in over 3,500 natural products retailers and vitamin specialty shops throughout the United States. For more information, visit MegaFood.com.


*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.