| Press Release | August 28, 2018 |
Exclusive New Offering by Maker of Premium Whole Food Supplements Helps Key Retailers Drive Omnichannel Sales and Serve Customers On Demand
MANCHESTER, N.H., Aug. 28, 2018 /PRNewswire/ – MegaFood®, an award-winning dietary supplement brand whose products are made with real, whole foods, today announced the introduction of an exclusive Zero Out-of-Stock program for natural retailers.
Launching as a 90-day beta test with a planned rollout this Fall, the program aims to help natural retailers better serve their customers in the event MegaFood products are out-of-stock. In an omnichannel world where consumers are looking to make more healthful and sustainable choices, MegaFood's new Zero-Out-of-Stock program will benefit natural retail partners by ensuring they have access to inventory of MegaFood supplements at all times, thereby helping them retain customers and securing in-store sales on demand.
When a MegaFood supplement is out of stock, participating retailers can complete the sale by calling MegaFood's Customer Experience team to place an order on behalf of their customer. MegaFood's Customer Experience team will ship the requested MegaFood products directly to the consumer via FedEx 2-day shipping.
"In today's omnichannel landscape, consumers demand convenience, value, and a larger assortment of products," said Robert Craven, CEO of MegaFood. "At MegaFood, we are fully committed to helping our natural retail partners adapt to marketplace changes, better cater to today's always on consumer, and maximize sales by providing them with a solution designed to drive in-store purchasing. We're excited to be beta testing our Zero-Out-of-Stock program and look forward to scaling it in the months to come."
To ensure MegaFood's Zero-Out-of-Stock program can optimally serve consumers and retailers in real time, the company is conducting a 90-day beta test of the program with three members within the Independent Natural Food Retailers Association (INFRA) network. Within the three-month launch, three participating retailers will have the opportunity to share detailed feedback on the efficacy of the program, as well as help shape it for the future.
"Over the years, MegaFood has always been a strong partner and innovative resource to natural retailers and we're pleased that our members will be among the first participants in MegaFood's Zero-Out-of-Stock program," said Corinne Shindelar, CEO and President of the Independent Natural Food Retailers Association (INFRA). "This is a game-changing omnichannel initiative for natural retailers, and one that reinforces our value proposition with today's conscious consumer seeking like-minded resources to best serve their wellness goals in an expert manner."
Fresh From Farm To Tablet™, MegaFood is committed to improving lives by delivering the most authentic nourishment possible. Since 1973, MegaFood has remained dedicated to producing the cleanest and highest quality, award-winning supplements made with real food from Farm Fresh Partners. A pioneer in the natural products industry, MegaFood was the first company to make its FoodState vitamin and minerals from scratch starting with farm fresh whole foods. MegaFood remains devoted to its "Big T Transparency" platform and is proud to be the first supplement brand to have its entire line certified Glyphosate Residue Free by The Detox Project. MegaFood continues to innovate by manufacturing more than 44 individual FoodState nutrients using their proprietary Slo-Food Process™, all in their own facility in New Hampshire. Their FoodState nutrients are blended and combined to create over 60 handcrafted supplements that make up the MegaFood product line today, found in over 3,500 natural products retailers and vitamin specialty shops throughout the United States. For more information, visit MegaFood.com.